‘Grow it, Cook it’ Design Journey

1. About Client

Sustainability Australia has a mission to establish the connection between people and their food production and consumption. In response to the declining number of suburban gardens in Australia and the lack of understanding and appreciation of how food is grown, Sustainability Victoria decided to raise up the trend by introducing the “Grow it, Cook it” app. The mobile app is designed to educate, as well as assist users in growing and cooking their own food.

2. Challenge

The client wants to see three design concept variations that focus on:

3. Research

Existing Designs

The research begins with reviewing and analysing existing similar applications.

  • Uses a balanced mixture of the visual and textual elements.
  • Uses graphs to display data
  • Use colour to highlight the numbers on graphs
  • Uses horizontal scrolling gallery to display recipes that belong to the same categories
  • Display recipes with a little information and prompt them to see more details by clicking the button.
  • Use categories to filter the recipes for quicker and easier access.

Survey

The second research method I’ve done is asking survey questions to gather quantitative data. Here are the 10 questions asked in the survey:

Interview

Besides analysing other designs and gathering data from the survey, I have also conducted Interviews with 5 people that represent the targeted user group. Some of the findings can be seen through the quick finding report below…

Persona

After gaining an insight into the user, I have identified a number of personas that represent the user group.

scenario

The scenario reflects upon the obstacles, motivation, and needs of the user.

User Goal

The steps above have led me to identify the user goals. Three main user goals are:

4. Ideation

Low Fidelity

The Low fidelity wireframes help to visualise the structure of the designs

High fidelity

While the high fidelity helps to visualise the real product of the main screens, before proceeding to the next stage.

5. Prototype

please follow this link for the full interactive prototype:

6. User Testing

I conducted 5 User tests that are part of the target market mentioned above. The User test is divided into two parts:

  1. Run App user test
  2. A/B Split tests

7. Final Prototype

After receiving various feedback from the user and modifying some elements within the app, the final prototype is ready to be presented to the client.

Reflection

Although it has been a long design journey, I have learned so many things and had fun trying out different ways in order to achieve the best user-centered digital product. If I have more time to design this project, I would like to explore and develop more features within the home page, as well as the profile page. I would’ve added features like stats that show the user’s progress or add something more fun and interactive that can increase the engagement of the user.

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